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5 Myths of Lead Management

Lead management continues to be a hot topic in the world of B2B marketing, and many marketers are focused on how they can better engage with the more empowered B2B buyer and what they need to do in...

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4 Strategies for Transforming Your Demand Process

In their State of Marketing Audit, the CMO Council dubbed 2013 as “The Year of the Marketer.” The reason behind their bold statement: responses from their study showed more than half of CMOs...

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